This is a great commercial—it has both a strong concept and high-impact visuals. Also, I can see it translating well into a print campaign. Even more impressive is the imagery drives 90% of this spot. Only about 3 sentences are voiced at the end.
Interestingly, there is a parallel between electric cars and church advertising. Both are trying to convince their audiences to at least explore a shift in their lifestyle—explore electric-powered transportation, explore Jesus-centered living. Unfortunately, the vast majority of these two audiences are hard to convince— "I like my gasoline", "I'm fine living my own way."
In any case, I'm not suggesting tearing out pages from the Nissan handbook to reach people for Christ. However, I encourage you to pay attention to how Fortune 500 companies are trying to convince you to do something—their messaging, their visuals, their creative concepts. Yeah, some advertising can be manipulative and/or focus just on sex or "the grass is greener over here." But some advertising, like this commercial, can use a great concept and strong creative to encourage viewers to think differently about something. Is your church thinking differently about how your encouraging your community to think differently? If you're unsure, let's talk >
Interestingly, there is a parallel between electric cars and church advertising. Both are trying to convince their audiences to at least explore a shift in their lifestyle—explore electric-powered transportation, explore Jesus-centered living. Unfortunately, the vast majority of these two audiences are hard to convince— "I like my gasoline", "I'm fine living my own way."
In any case, I'm not suggesting tearing out pages from the Nissan handbook to reach people for Christ. However, I encourage you to pay attention to how Fortune 500 companies are trying to convince you to do something—their messaging, their visuals, their creative concepts. Yeah, some advertising can be manipulative and/or focus just on sex or "the grass is greener over here." But some advertising, like this commercial, can use a great concept and strong creative to encourage viewers to think differently about something. Is your church thinking differently about how your encouraging your community to think differently? If you're unsure, let's talk >
RSS Feed